The Committee to Nuke Elysium

Eliot’s T-shirt bears his new “Meaning” logo, a collection of abstract shapes with no discernible pattern.
“You’re co-branding with a label called ‘Meaning’,” Karl had told him.
“What kind of a product is this logo attached to?”
“That’s the brilliant thing, El. It’s not attached to anything. Not yet.”
“Wha?”
“It’s a brand without a product. It’s pure meaning, so to speak. Meaning is hoping to use licensing deals to grow its Reputation. Then, the Meaning people — really, just a group of graphic designers working out of a loft in Seoul — hope some bigger firm will buy out their Name. They’ve got a dozen Brand Names growing, evolving, in the mediasphere. It’s a great business opportunity and a whole new way of building brands.”