In the six-week pilot for the promotion, more than 100,000 in virtual Farm Cash was redeemed using the stickers, which appeared on 25 different Green Giant produce items. The promotion was launched in Target Fresh Grocery and SuperTarget stores first, but was expanded to stores nationwide as a result of the pilot promotion success.
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FarmVille, which has 65 million users and 20 million who play daily, has perhaps finally reached the mainstream by getting inside our grocery stores and refrigerators. Recently, we learned that Google is reportedly partnering with FarmVille game-maker Zynga to launch a hub for social online games after investing some $100 to $200 million in the company. And one of Zynga’s newest social games, FrontierVille, recently passed the 20 million user mark.
The Committee to Nuke Elysium 