..it doesn’t seem to matter whether they interact over the Internet or via another medium. It seems that young people are mainly interested in what the particular medium or communication device can be used for. In the case of the Internet in particular, that can be one of many things: Sometimes it acts as a telephone, sometimes as a kind of souped-up television.

…According to a survey conducted by Leipzig University in 2008, more young people now access their music via various online broadcasting services than listen to it on the radio. As a consequence, the video-sharing portal YouTube has become the global jukebox, serving the musical needs of the world’s youth – although its rise to prominence as a resource for music on demand has gone largely unnoticed.

…the Internet is becoming a repository for the content of older media, sometimes even replacing them altogether. And youthful audiences, who are always on the lookout for something to share or entertainment, are now increasingly using the Internet to find this content.

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