The Committee to Nuke Elysium

We’ve worked out that we don’t need shops when we can buy online and we’ve worked out that we don’t need advertising because we can now find anything we want. For the first time, we’re seeing mainstream campaigns that drive no incremental search or web traffic. That’s a first. You can spend millions on TV and not see anything in your search or traffic stats. Why? Because everyone who might be interested in your product is already looking for it and they’re not hanging around long enough to see the commercial in the ad break.