Also, suggests Mr Hanff, the interactive nature of ‘Gladverts’ may offer a service in return for information – a trend already seen with public Wifi hotspots which require assorted personal details before use.
“We wouldn’t be surprised to see digital signage also serving as WiFi hotspots in the future to collect even more data.
"Since it is likely these signs will be networked, they serve as a very good opportunity for the industry to offer free Wifi hotspots as well.”
The Committee to Nuke Elysium 