There’s a photo of a guy who got tattoos to match those found on Otzi, aka The Iceman, who died more than 5,000 years ago in the Italian Alps. Mike Goldstein, the guy who got the tattoo, said the series of 10 simple lines arranged in groups of four, three, and three served to remind him that you don’t have to be incredibly important during your lifetime in order to be important. “It reminds me that I can live however I want,” he says in the book. “I don’t have to work in an office or wear a tie, as are the expectations of our culture. I can walk across the Alps and die in a swamp, and that’s OK.”

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