Twitter lips and Instagram eyes: Social media is part of ourselves; the Facebook source code becomes our own code.
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In great part, the reason is that we have been taught to mistakenly view online as meaning not offline. The notion of the offline as real and authentic is a recent invention, corresponding with the rise of the online. If we can fix this false separation and view the digital and physical as enmeshed, we will understand that what we do while connected is inseparable from what we do when disconnected. That is, disconnection from the smartphone and social media isn’t really disconnection at all: The logic of social media follows us long after we log out. There was and is no offline; it is a lusted-after fetish object that some claim special ability to attain, and it has always been a phantom.
Digital information has long been portrayed as an elsewhere, a new and different cyberspace, a tendency I have coined the term “digital dualism” to describe: the habit of viewing the online and offline as largely distinct. The common (mis)understanding is experience is zero-sum: time spent online means less spent offline. We are either jacked into the Matrix or not; we are either looking at our devices or not. When camping, I have service or not, and when out to eat, my friend is either texting or not. The smartphone has come to be “the perfect symbol” of leaving the here and now for something digital, some other, cyber, space.
But this idea that we are trading the offline for the online, though it dominates how we think of the digital and the physical, is myopic. It fails to capture the plain fact that our lived reality is the result of the constant interpenetration of the online and offline. That is, we live in an augmented reality that exists at the intersection of materiality and information, physicality and digitality, bodies and technology, atoms and bits, the off and the online. It is wrong to say “IRL” to mean offline: Facebook is real life.