The irony being, of course, that the world normcore wants to escape from is the very world co-opted by trend forecasters and their ilk, a world where everything we own is imagined to be a prop, where our clothes are costumes and the places we live are stage sets. In other words, any authentic cultural expression has been rendered impossible by the kind of industry that K-Hole represents. Normcore is the sound of that world collapsing from the inside even as it smirks.