Let’s take Facebook as an example. Currently it’s valued at ~$25 billion by the market. However, it could be argued that ~100,000 superusers out of 500 million part time users, are the reason that Facebook is valuable. They generate the core network that is the backbone of the tool. Their devoted use, high levels of connectivity, and loyalty forms the engine that grows Facebook, year in and year out. They are the materials, labor, and product of Facebook’s assembly line. Yet they aren’t paid for their effort. They aren’t generating wealth for themselves or their families.

How much wealth? If we awarded 4/5 ths of the value of Facebook (and the same exercise could be done with Google at a couple of million superusers) to its superusers, leaving the tool managers $5 billion in value, each superuser would now be worth $200,000 from their contributions to this tool alone. But they aren’t. They haven’t earned a penny for their effort.