..when the Iranian elections came up, and then the disputes, we found out they were using Facebook as a tool to organize themselves and expose their qualms and discontent with the government. So publicly we translated the entire site into Farsi within 36 hours. It was our second right-to-left language, which was actually really difficult for us. Literally the entire site is flipped in a mirror. The fact that we did it in thirty-six hours — they hired twenty some-odd translators, and engineers worked around the clock to get it rolled out — was pretty fucking phenomenal. We had at least three times as many user registrations per day the first day it was out, and it has been growing.