“The international community is beginning to define the infrastructure that will be used on the moon and elsewhere for the next 20 to 30 years. Decisions taken in the coming few years will thus affect the role that the UK does or does not play in this initiative for years to come.”

The country spends about £270m a year on space, most of which is paid to the European Space Agency. Earlier this year, ESA announced the first Briton to join its astronaut corps, Major Timothy Peake, a former army helicopter pilot.

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The researchers, who built their work on previous studies of information consumption, found that Americans take in data through various channels, including the television, radio, the Web, text messages and video games. Most of this time is spent in front of screens watching TV-related content, averaging nearly five hours of daily consumption.

Second is radio, which the average American listens to for about 2.2 hours a day. The computer comes in third, at just under two hours a day. Video games take up about an hour, and reading takes up 36 minutes.

Most of these experiences happen simultaneously, like talking on the phone while checking e-mail, or instant messaging while watching TV.

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