“The Internet of Things begins with small things,” advances Violet’s Haladjian, “things that are fun, simple, accessible, and that people want to have at home because they are just as fun as they are practical.

"Little by little, they get used to this kind of object, learn how to use it, discover their limits as well as new opportunities. I really don’t think the Internet of Things could have started with the smart refrigerator.”

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“We are still living in a world where information is trapped in a few of our objects,” says Haladjian. “We stare into our screens, which are like goldfish bowls full of information swimming around, but unable to escape.

"At Violet, we dream of a world where information would be a butterfly, flitting freely all over the place, and occasionally landing on any of the objects we touch to give them life and enrich them.”