Simply put, one could create a small magazine about comics and format it for cheap copying in black and white, and free it so anyone could print off copies. And then put it in comics stores. Viral distribution from pixel to print…

What occurred to me after that, that I don’t think anyone picked up, was the broadside format. The single sheet. The broadside has a centuries-long history as a device for disseminating news and ideas. I mean, flyers go up on the web to be printed off, sure. But it’s not quite the same thing. Getting an idea, or a piece of writing, on a single sheet and saying, yes, print this off, copy it and distribute it wherever you like — that’d be interesting. In web terms, the costs are tiny — host the image on a free hosting site if you’re worried about the bandwidth hit. Use Livejournal or Blogger for the whole thing.