In the new movie “Elysium,” Earth is beyond repair, and the rich and powerful have decided to leave it behind.

“The premise is totally believable to me. I spent 28 years working on NASA’s International Space Station and retired last summer as the director of ISS at NASA Headquarters,” Mark Uhran, former director of the International Space Station Division in NASA’s Office of Human Exploration and Operations, said. “When I took a look at the Elysium space station, I thought to myself, that’s certainly achievable in this millennium.” (via Space Station Science: Could Humans Build the ‘Elysium’? | Space.com)

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In 2005, a few years before Blomkamp made his feature directing debut with District 9, he was shooting a Nike commercial in San Diego when his exec producer suggested they pop down to Tijuana for the night. So they set off in a rental car and hit the main tourist drag, Avenida Revolución, at dusk, bought a couple of beers in brown paper bags, and started strolling down the street. Suddenly, two Federales (Mexican police) pulled up onto the curb. “They got out of the car, threw me onto the hood, cuffed me, took my passport, did the same to my friend and threw us into the back of the car,” Blomkamp says. “They weren’t speaking to us; they just started driving us out of the city.”

His exec producer, who was carrying petty cash from their commercial shoot, began rolling up bills and shoving them through the grate that separated the backseat from the front. “When we’d reached some critical mass — $900 or something — they let us out of the car,” Blomkamp says. It was dark, they had no idea where they were, and they had at least a two-hour trek ahead of them. “We were walking through these totally impoverished, insane areas with feral dogs and crying babies and people making fires, and on the horizon I could see the floodlights from the U.S. shining into Mexico, and there were multiple Black Hawks flying the perimeter, and it was like science fiction on Earth,” he says. “Nothing has changed, but now you’re on the other side of the border.” His goal with Elysium, he says, was to put all of us there.

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Startup to SF: Just Avoid that Pesky Transit Strike via Helicopter!

#5 StackThink becomes Unthink

Attention: nobles of the nu feudalism.

Don’t let the stackification of reality perpetuate the stratification of society.

When we say “rise above", we don’t mean catch a copter over the unwashed masses. We don’t mean secretly funding the creation of Elysium in our time either.

If you must be entitled, try out Noblesse Oblige. It’s very atemporal and eternally recurrent and might save your ass when it’s pressed again the wall.

Try investing your spoils from the User Generated Content Wars in local infrastructure. Build a bridge with the user base who’s eyeballs you’ve mined and clicks you’ve monetized by BUILDING A FUCKING BRIDGE.

This is why we strike.

Startup to SF: Just Avoid that Pesky Transit Strike via Helicopter!

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