The more conservative the magical tradition, the more answers it seems to have. Experience a profound sync? That’s your Yetzirah blah blah HGA. I find this leap to explanation hugely, hugely annoying, especially when it emanates from worldviews that have leapfrogged the discovery of antibiotics, nuclear power, commercial space travel, the rise of quantum physics and the formation of a global mobile network of more than two billion human beings with minimal intervening change.

You could make the case that a magical persona is itself a skeuomorph. And, actually, there is merit in such an approach. Adopting a culturally familiar identity makes for easier onboarding as long as it is with the intention of assessing or engaging with data over a wider spectrum. Here is where the road forks between genuine enquiry and LARPing. In light of the intervening 120 years of astronomy and space science, there is no getting around the observation that core magical texts are riddled not only with blatant astrotheology but also encounters with Unexplained Aerial Phenomena. This provides fertile ground for magical experimentation that is rarely sewn. Be the skeuomorph, do not live the skeuomorph.

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My guess is that they removed it because a company out there declared they had the right because of trademark. This kills me. I’ve been using the handle “zephoria” online since around 1998 when I started signing messages with that handle while still at Brown. It’s actually a funny blurring of two things: zephyr and euphoria. Zephyr was the name of the instant messaging service at Brown and the name of the dog that I lived with in 1997, two things that I loved dearly. And talking about euphoria was a personal joke between me and a friend. I registered the domain name zephoria.org to create a private blog that would be separate from what was at danah.org. I chose .org because I liked to see myself as an organization, not a commercial entity. A few years ago, I learned that there is a technology consulting company called Zephoria.com. And apparently, they’ve become a social media consulting company. In recent years, I’ve found that they work hard to block me from using the handle of zephoria on various social media sites. Even before the midnite land grab on Facebook, they squatted the name zephoria, probably through some payment to the company. But this is a new low… Now they’re STEALING my accounts online!?!?!? WTF?!?!?!

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