Zoetica has created herself from whole cloth. She is very much an internet personality, moves through the world virtually identical to the person she projects online.

And quite the personality it is, a self-described cosmonomad, she has constructed of herself a brand.

…

It’s not a new idea to point out that we can create ourselves anew if we so choose. Or that the internet is an excellent venue for such an activity.

But I suppose what fascinates me is the fact that, if you’re of a mind, the transformation can be as thorough as you like.

Some folks create their internet personality as an alter ego, as a costume to be worn when they’re online, so that they can play act as a more functional, more interesting version of themselves. That’s easy.

But Zoetica has actually Become the person she wanted to be, the person she constructed. That is a much harder task, a much more laudable feat.

…

Zoetica is tangible proof that if you really want to, you can become whatever you want. If you don’t like who you are, or more accurately, if you want to become better than you are, it’s entirely possible. And that there is a damned exciting thought.

Lou describes my philosophy on person vs. persona, and us all having the power to become anything we want.

You know who I thank for that? Count Monte Cristo, who escaped imprisonment and returned to the world as someone else. Book I read when I was 7.