wag the Long Tail

But my experience with BldgBlog is that following your voice and the things you find interesting actually does work and does find an audience. It underestimates audiences to say you have to dumb everything down or make it sarcastic. You can share off-kilter ideas with tens of thousands, if not millions, of people.

http://mobile.nytimes.com/2013/05/23/garden/geoff-manaugh-the-new-editor-of-gizmodo-on-adding-design-to-the-tech-blog.html
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