ourcorporatevision:

NATS – Guardians Of The Sky

From the gigantic white woman in heels roleplaying ‘Attack of The 50ft Woman’ on an airport to the assurances that she holds millions of lives in her hands, this Omnipotent Air Traffic Being clearly has our best interests at heart and yet she insists on remaining ‘unseesn and invisible.’ If infrastructure fiction did dream sequences, this would be it.

Our invisible flight controller waxes lyrical on ‘big data’ and robot planes. What exactly is the difference between ‘air traffic control’ and ‘dynamic air traffic management?’ No one knows. Doesn’t matter, it’s the future baby, which is essentially the same thing with the names changed.

The future is also ‘quieter and more efficient.’ Presumably this is because the overlord has reduced the other former populace of planet Earth to white silhouettes aimlessly milling about the code/space of airports. I guess if you’re just the blasted silhouette of a former human you don’t actually need to eat or consume or do anything at all really except pose for design fictions.

Of course, later we see the reason for the silhouettes as she boards the Hypersonic Jet Of The Future; no-one else is on it. Those silhouettes can’t recognise each-other, all familial relationships have broken down, they don’t know who they are or what to do and so they just wait, ghost-like in the airport wondering what happened to the cries of their children.

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At NATS we believe we’re a little different. We’re best known for providing air traffic control in the UK, particularly at London’s Gatwick and Heathrow airports, the busiest single and dual runway airports in the world. But that’s not all we do.

We support airport and airline customers in over 30 countries globally to aid in achieving their objectives. Growth. Efficiency. Safety enhancements. Using big data to transform how air traffic control affects economies, affects people.

We’ve created a short film that asks you to consider us differently and to wonder with us what the future might hold.

“If infrastructure fiction did dream sequences, this would be it.” YES