MTV hearts the kidz:
MTV follows the kidz.. launches broadband video service: MTV Overdrive
“MTV Overdrive” delivers a sleek, new video screen to viewers at broadband speeds and features exclusive and dedicated content including: continuous MTV News updates, artist interviews, music videos, live music performances, original and newly created short-form programming, MTV and MTV2 show footage, movie trailers and much more. “MTV Overdrive” is the latest addition to MTV’s multi-platform strategy, delivering content to viewers everywhere they demand it: on-air, online, wireless, VOD and more.
.. and, How MTV stays so fresh with the kidz.……
It doesnt matter that 50 Cent is on your iPod. And it makes no difference that youve filled your closets with retro garb from Izod. MTV will remind you today that youre old.
..and, finally?.. MTV’s new adz:
Wheelchair
T-Bone
Limo Girls
The Committee to Nuke Elysium 