showing they’re all about the Long Tail

Official Google Blog: The point of Google Print

Indeed, some of Google Print’s primary beneficiaries will be publishers and authors themselves. Backlist titles comprise the vast majority of books in print and a large portion of many publishers’ profits, but just a fraction of their marketing budgets. Google Print will allow those titles to live forever, just one search away from being found and purchased. Some authors are already seeing the benefits. When Cardinal Ratzinger became pope, millions of people who searched his name saw the Google Print listing for his book “In the Beginning” (Wm. B. Eerdmans) in their results. Thousands of them looked at a page or two from the book; clicks on the title’s “Buy this Book” links increased tenfold.

That’s the heart of the Google Print mission. Imagine the cultural impact of putting tens of millions of previously inaccessible volumes into one vast index, every word of which is searchable by anyone, rich and poor, urban and rural, First World and Third, en toute langue — and all, of course, entirely for free. How many users will find, and then buy, books they never could have discovered any other way? How many out-of-print and backlist titles will find new and renewed sales life? How many future authors will make a living through their words solely because the Internet has made it so much easier for a scattered audience to find them? This egalitarianism of information dispersal is precisely what the Web is best at; precisely what leads to powerful new business models for the creative community; precisely what copyright law is ultimately intended to support; and, together with our partners, precisely what we hope, and expect, to accomplish with Google Print.

of course, its really about control, same as the whole RIAA thang.. these copyright holders want to be the one’s that decide when things are published/available etc.. how can they create false scarcity when everything’s available?

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