from www.engadget.com

MTV team up on music service

Microsoft announced today that it will be teaming up with the music channel to create a new online music service, which will be integrated into an upcoming version of the Windows Media Player. Rather than leverage any equity that the MTV (or even MSN) brand might offer, the new service will also mark the launch of a new brand, undoubtedly created to prove how hip and happening Microsoft and the M really are: Urge