Here’s our checklist of where to spot changes in consumer behaviour, new trendsetting products or just super-smart thinking on where our societies are headed at large. Papers, websites, mags, blogs, books, news, newsletters1 Alerts2 TV, movies, radio Seminars, fairs, trade shows Customers, clients, colleagues, friends, family Eavesdropping, chat rooms, conversations In-house Trend Group Dedicated spotters network Other trend firms, thinkers (philosophers, architects, sociologists, management gurus) Advertising at large Competitors Street life, travel3 Friends, colleagues, family Ready made trend reports Consultants, researchers, experts Universities Shops, museums, hotels, airports Catalogues Trade shows Start ups Customized trend tours4

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