Last week, Scott Beale tried snapping a picture of Google’s booth at a tech industry conference, only to be blocked by the company’s public relations team.

But that didn’t stop Beale. He shot off a quick one-liner about his displeasure to his Twitter account. Within the hour, Bob Lee, a software engineer at Google (nasdaq: GOOG – news – people ), replied that he’d look into it. Soon, Google apologized.

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