..The MySpace Generation..

Preeminent among these virtual hangouts is MySpace.com, whose membership has nearly quadrupled since January alone, to 40 million members. Youngsters log on so obsessively that MySpace ranked No. 15 on the entire U.S. Internet in terms of page hits in October, according to Nielsen//NetRatings. Millions also hang out at other up-and-coming networks such as Facebook.com, which connects college students, and Xanga.com, an agglomeration of shared blogs. A second tier of some 300 smaller sites, such as Buzz-Oven, Classface.com, and Photobucket.com, operate under — and often inside or next to — the larger ones.

Although networks are still in their infancy, experts think they’re already creating new forms of social behavior that blur the distinctions between online and real-world interactions. In fact, today’s young generation largely ignores the difference. Most adults see the Web as a supplement to their daily lives. They tap into information, buy books or send flowers, exchange apartments, or link up with others who share passions for dogs, say, or opera. But for the most part, their social lives remain rooted in the traditional phone call and face-to-face interaction.

The MySpace generation, by contrast, lives comfortably in both worlds at once. Increasingly, America’s middle- and upper-class youth use social networks as virtual community centers, a place to go and sit for a while (sometimes hours). While older folks come and go for a task, Adams and her social circle are just as likely to socialize online as off. This is partly a function of how much more comfortable young people are on the Web: Fully 87% of 12- to 17-year-olds use the Internet, vs. two-thirds of adults, according to the Pew Internet & American Life Project.

Read more "..The MySpace Generation.."

ads getting ever more personal

from USATODAY.com Fine-tuned ad technologies expected to advance in 2006 BOSTON — MobiTV built its business by sending TV broadcasts to cellphones. People willing to stare at the small screen for extended periods can tune in channels such as ESPN and MSNBC. But MobiTV recently began doing more than just relaying the signals. Now the […]

Read more "ads getting ever more personal"

Fads are so yesterday..

Trend-spotting has, in essence, become just another trend. Consequently, the most successful trend forecasters are repositioning themselves as something more than mere arbiters of taste. They’re now social scientists with a hipster edge. That’s because it’s no longer enough to be aware of “sext messaging” or video blogs or the drive-in movie revival. The real money and prestige are now bestowed on those who can translate the cultural hieroglyphics and the “whys” behind these blips.

Read more "Fads are so yesterday.."

In-game ads work..

In-game ads work, study says | CNET News.com A new study released on Monday found that in-game ad campaigns resulted in a 60 percent increase in awareness of new brands. The study, commissioned by in-game ad creators Double Fusion and carried out by Nielsen Interactive Entertainment, tested various forms of ads in the PC game […]

Read more "In-game ads work.."