Wired News: Bands Embrace Social Networking

MySpace is aimed at teenagers. It claims more than 15 million members, and even established acts like Weezer, Beck and Billy Corgan are starting to realize the potential of social networking.

Weezer’s new album, Make Believe, is prominently featured on the band’s MySpace page, and was featured exclusively in the Booth a week before the album was available in stores.

For a smaller band like We Are Lions, MySpace has proven to be a good way to spread the word about its album, Eight Arms Made This, which was released in May.

Without the backing of a PR agency, the band was able to market the CD to more than 2,000 fans.