..Can MTV Stay Cool?..

But the MTV empire today is a staple of the media Establishment and faces a slew of new threats. After all, it’s the iPod era, a broadband world, and the online generation is defining for itself what is edgy and new. Ratings may be strong for many of the channels, but the original MTV isn’t the must-see it was. “We watch it because it’s there,” says Marie McGrory, a Manhattan 10th grader. Can McGrath keep her empire cool enough and nimble enough for Marie’s generation and beyond?

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