mediaz

Rogers weighs in on the video iPod and how 4GM it is

The video IPod, of course, is a miserable idea. I’m one of those who believe people associate certain types of entertainment with certain viewing habits/places — one of the reasons downloaded movies are grifted by far less than 1% of the population, and the reason XBoxes and PS2’s bury PC games in sales. The flat-screen G5 is the real darling here, engineered to match our established viewing habits. Only 20 inches, though? Wonder what’ll come out for Christmas, hmmmm?

Some have e-mailed me to tell me that my 4th Generation Media has arrived. This is not technically true (and hey, I should be getting rich from this, right? Where are my filthy monies?). In my formulation, 4gM is a media, not a distribution, philosophy. To recap our central metaphor:

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*finally*, video iPod released!!!

For all the years of speculation and waiting, Apple have finally released the video iPod. They kinda had to though, given how good the PSP is for watching content. They couldn’t lose out to Sony, after all. 😉 from Bloomberg.com: U.S. Oct. 12 (Bloomberg) — Apple Computer Inc. Chief Executive Steve Jobs introduced a version […]

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Fads are so yesterday..

Trend-spotting has, in essence, become just another trend. Consequently, the most successful trend forecasters are repositioning themselves as something more than mere arbiters of taste. They’re now social scientists with a hipster edge. That’s because it’s no longer enough to be aware of “sext messaging” or video blogs or the drive-in movie revival. The real money and prestige are now bestowed on those who can translate the cultural hieroglyphics and the “whys” behind these blips.

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In-game ads work..

In-game ads work, study says | CNET News.com A new study released on Monday found that in-game ad campaigns resulted in a 60 percent increase in awareness of new brands. The study, commissioned by in-game ad creators Double Fusion and carried out by Nielsen Interactive Entertainment, tested various forms of ads in the PC game […]

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Google TV is here

This is so freaking cool. Google have beaten everyone else to the game and will be releasing their own IP TV. I’m guessing this is what all the secret, 1337 only, meetings have been about lately. Obviously, someone’s talked though: Watch shows through Google TV | This is Money Watch shows through Google TV Mark […]

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