Disney puts hit TV programmes online for free
The Disney-owned US television network ABC will put full-length episodes of the saucy soap “Desperate Housewives,” the thriller “Lost,” the spy show “Alias” and the presidential drama “Commander In Chief” online for two months in May and June.
Web surfers using a broadband internet connection will be able to download the shows after they premiere on ABC, but they will not be able to skip the advertisements, the network said.
The trial marks “the first time a broadcast network has made multiple series available for viewing online, free of charge to consumers,” ABC and Disney said in a statement.
“Our ultimate goal is to find an effective online model, one in which our affiliates can take part,” said Alex Wallau operations president of ABC Television Network.
“To that end, we’ll be sharing information from this two-month test in our discussions going forward, and working on ways for them to participate in this new method of delivering ABC programming,” he added.
Disney said it was searching for an effective online delivery method for its television content by launching streaming on its ABC.com website.
“The evolution of ABC.com is just one piece of our comprehensive, digital media multiplatform business initiative,” said Anne Sweeney, president of Disney-ABC Television Group.
Consumers will be able to pause and move back and forth between “chapters” within each episode, but will not have the ability to fast-forward through advertisements in the service offered on a revamped ABC.com website.
“This unique project has allowed us to offer our advertisers the ability to deliver increased effectiveness in their messaging through targeted and engaging interactive ads that offer compelling consumer experiences,” ABC’s president of sales and marketing, Mike Shaw, said.
..streaming. gah. but still..